ビー・エム・ダブリュー株式会社 / BMW Japan Corp.
[MINI] Senior Specialist, Event, Partnership & SNS (Social Network Services),Product Marketing, Brand Communications, MINI Japan (CM-C3-JP-2)
職務内容
Job description
– Develop annual event & partnership aligned with the Marketing strategy
– Plan, prepare & Execute MINI events and partnerships.
– Oversee MINI experiential marketing activities, vender management, and marketing service asset management (demo car and event tools).
– Collaborate and align across divisions for experiential marketing activities (Sales, Customer Service, Financial Services, Dealer Development, Public Relations).
– Create a transparent communication with dealer partners for a smooth rollout of MINI events.
– Develop, plan and execute experiential marketing activities including ATL/BTL communication aligned with marketing strategy.
– Correspond and negotiate with headquarter for major events to ensure local needs are reflected and to be aligned with their strategy.
– Develop and manage the Influencer strategy/SNS Strategy and content management.
– Develop and manage venders from research to closing the contract (Eg: Organize a tender, RFP, SOW creation, and contract review).
– Meet regularly with agencies & relevant media owners and brand partners for development of new partnerships, updates of new developments and evaluation of utilization.,
– Track and optimize the overall performance of activities to ensure achievement of targets (KPIs, (MINI.jp access, page views, contacts, leads, opening rates, SNS KPIs etc.)

 
登録資格
Job qualification
– University degree, Business and Marketing major preferred
– Fluent in English and Japanese
– Innovative, open to new challenges, eager to learn, flexible
– 5 years of marketing experience, at least 3 years of experiential marketing experience.
– Leading and management of team and agencies.
– Negotiation, communication and presentation skills
– International orientation with ability to work in a culturally diverse environment
 
勤務地
Location 
東京本社 /Tokyo HQ 


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