ビー・エム・ダブリュー株式会社 / BMW Japan Corp.
[MINI] Brand & Communication Manager
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職務内容
Job description
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Job Description:
Under the responsibility of the Head of Marketing, regarding his/her scope of work (Brand
communication MINI Japan) :
- Responsible for prioritized orchestration of all MINI Communication marketing topics (marketing plan incl. budget allocation) to achieve the brand & sales targets as brand function (MINI) towards CM-C3-JP & all relevant NSC functions
- Responsible the Brand & Communication Marketing communication strategy.
- Responsible for the Campaign development
- Develops jointly with the Brand communication and Performance Steering manager annual digital communication strategy aligned with marketing strategy incl. annual, quarterly and monthly digital communication and social media plans.
- Handles Product Launch coordination, Overviews holistically the communication campaign management
- Handles holistic Campaign management from Briefing, Agency Exchanges, Implementation, Media buying
- Monitors the NSC Campaign Asset Creation/Development (NSC, Retail) , develops all creative and coordinates content related to MINI Japan website mini.jp and social media.
- Ensures that all communication is aligned with the MINI brand and CI conform.
- Conducts effective media buying with the allocated budget. Jointly with the Brand
Communication and Performance Steering Manager, Tracks, measures and analyzes
communication activities and media planning on a regular basis to ensure achievement of targets, to support retail sales and to ensure best use of budget.
- Leads agencies (media and creative agency).
- Correspond with AG for major model, campaign, project rollouts to ensure local needs are reflected.
- Communicate on marketing campaigns to dealers.
- Manage production and media budget
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登録資格
Job qualification
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Qualifications:
- University degree
- Work experience, Leadership experience
- At least 5 years Marketing activities, campaign management
- General marketing knowledge
- Knowledge of updated Digital innovations, new digital formats
- Excellent communication and organizing skills
- Fluent English and Japanese
- Understanding of the company and its brand.
- High interests in creatives.
- MS office (Excel, Word, PowerPoint, Access
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勤務地
Location
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東京本社（汐留）/ Tokyo HQ (Shiodome)
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